Asset Alliance Ltd was established in 2010 to meet the need for a dynamic organisation that could deliver specialist commercial vehicle asset finance to UK businesses. 

The company was founded by Willie Paterson, former Managing Director of Alliance & Leicester Commercial Finance PLC with investment capital from one of the UK’s leading private equity companies, Cabot Square Capital LLP.

In early 2010, we recruited a number of senior managers from within the commercial vehicle industry, who share a passion for delivering a high quality service designed to meet the individual needs of customers and we began trading in May 2010.

Sales and administration offices were quickly established in Scotland, Leeds and then Wolverhampton, where the Asset Alliance Group was established following a merger with ATE Truck and Trailer Sales Ltd, the UK’s leader in used trailer and truck sales. In September 2013, the group then purchased refrigerater trailer specialist Total Reefer.

2016, bus and coach finance specialists, Forest Asset Finance joined the Group and today the Asset Alliance Group has three sites in Wolverhampton, Scotland and Hampshire offering one of the broadest ranges of vehicle funding and vehicle selection and employs more than 80 staff.


Asset Alliance was established to bring a more tailored financial solution and flexible funding options for our clients